Entrepreneurship in a Global Context

How does an entrepreneur think? What skills must entrepreneurs possess to remain competitive and relevant? What are some of the strategies that entrepreneurs apply to solve problems? In this experiential course, students develop an understanding of entrepreneurship in today’s global market; employ innovation, design, and creative solutions for building a viable business model; and learn to develop, refine, and pitch a new startup.

Units of study include business model canvas, customer development vs. design thinking, value proposition, customer segments, iterations and pivots, brand strategy and channels, and funding sources. Students use the business model canvas as a roadmap to building and developing their own team startup, a process that requires hypothesis testing, customer research conducted in hometown markets, product design, product iterations, and entrepreneur interviews.

An online startup pitch by the student team to an entrepreneurial advisory committee is the culminating assessment. Additional student work includes research, journaling, interviews, peer collaboration, and a case study involving real-world consulting work for a current business.

NCAA-approved course

UC-approved course

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